Archive for 'Marketing'

Preferred Provider Program

Preferred Provider Program – Promotional Program Particulars

Okay. So, we know that Preferred Provider Program Promotional Program Particulars is an extreme case of alliteration. But, it shows you the lengths we will go to promote you!

It is our pleasure to promote from among the top 3% of organizations.

Below are some ideas and examples of how Blue Elevator™ might promote you – our Preferred Provider Partners. As is the case with our Membership Advisory Plans, each Preferred Provider Membership is also custom.

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5
APR

Categories: Blog, Leadership, Marketing

Tags: marketing, Preferred Provider Membership, promotion

Sales Funnels

Posted by: Ken Moll

Sales Funnels

It’s 2018, and you’ve probably been hearing a lot about sales funnels over the past several years. That is, unless you’ve sworn off social media. Well, sales funnels are all the rage now.

And, you better get yours. Otherwise, you and your organization might be like some of the few people who didn’t own a “pet rock” in the 70s.

Sales Funnel Lingo

Clicks. Traffic. Split-testing. Continuity. Front end. Back end. Demographics. Landing pages. List building. Auto-responders. Segmenting. Ad copy. Etc. If ...

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12
MAR

Categories: Blog, Leadership, Marketing

Tags: business advisory, God, Innovate, Sales Funnel

My Quest – The Secret To Business Success

Posted by: Ken Moll

My Quest – The Secret To Business Success

This is a story about my quest to find the secret to business success.

If you’re curious about learning the secret, I invite you to go on a journey with me.

I have a story to tell about one of my passions and my quest. Then, I will share with you how this became my mission.

But before I reveal the secret and my mission, let’s begin with my story.

Backstory

When I was a little boy, I ...

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3
NOV

Categories: Blog, Business Consulting, Business Development, Business Growth, Leadership, Management, Marketing, Problem solving

Tags: business advisory, God, growth, hard work, leadership, secret

TOMA

Posted by: Ken Moll

TOMA

Toma. Maybe you’ve heard this term before. Maybe you haven’t.

Actually, I had a friend in high school named Toma. Toma had a souped-up Dodge Charger, which was a spitting image of The General Lee. If you’re young, that might not ring a bell. The General Lee was the car Bo and Luke Duke drove on the show The Dukes of Hazzard. Toma’s Dodge even came complete with the horn that played a short clip of the tune Dixie.

Toma didn’t drive ...

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25
OCT

Categories: Blog, Business Growth, Innovate, Marketing

Tags: business advisory, engagement, scale your business, TOMA

Lonely At The Top

Posted by: Ken Moll

Lonely At The Top

I have been blessed with a long and storied career in business. I have found business to be very challenging. And, thank God, I have also found it to be very rewarding.

But, I have also found it to be very lonely at the top. Here’s why: When you are the leader of the organization, sometimes it’s hard to find the right person to talk to.

Is This You?

Let’s say you are a Controller or CFO. An Executive Director. ...

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17
FEB

Categories: Blog, Business Consulting, Business Development, Business Growth, Business Startups, Innovate, Leadership, Management, Marketing

Tags: advisory, business advisory, business consulting, business startups, God, Innovate, leadership

One Word Says It All

Posted by: Ken Moll

One Word Says It All

For the past several decades, academicians and business pros have been piling up business terms like crazy.

Here are just some of them: branding, marketing, advertising, promoting, generating leads, nurturing, dealing, prospecting, offering, selling, closing, business development, etc.

So Many Questions

And, along with those terms, there are a lot of questions:

What is the difference between branding and marketing?
What is the difference between marketing and advertising?
How is promoting different than marketing or advertising?
Is prospecting different than promoting?
Is lead generation ...

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17
NOV

Categories: Blog, Business Growth, Marketing

Tags: advertising, branding, closing, lead generation, marketing, nurturing, promoting, prospecting, selling

Talking About Your Competition!

Posted by: Ken Moll

Talking About Your Competition!

When you mention your competition, you advertise for them. The more you message your competition, the more “top of mind” they become.

So, pardon the direct advisory, but stop talking about your competition!

Why Do You Do It?

It kind of makes sense when you think about it. Business owners, organizations, etc. tend to talk about their competition in an attempt to differentiate themselves. At face value, this makes sense. The trouble is, they don’t do it from a position ...

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1
JAN

Categories: Blog, Business Consulting, Business Development, Business Growth, Innovate, Marketing

Tags: Accelerate, business advisory, Innovate, marketing, rules of seven

Stand Out in the Crowd

Posted by: Ken Moll

Stand Out in the Crowd

Do you want to stand out in the crowd?

You are in the market to sell your goods or services. There are a lot of people in your space, so to speak. So, of course you want to stand out in the crowd!

How to Stand Out in the Crowd

There are many ways businesses try to do this, mostly via advertising:

SEO companies are selling you on getting you to page one on Google.
Facebook advertisers are wanting to boost ...

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10
DEC

Categories: Accelerate, Blog, Business Development, Business Growth, Innovate, Marketing

Tags: commodity, custom, deliverable, price, pricing, scale, scale your business

Owner-itis

Posted by: Ken Moll

Owner-itis

Owner-itis has afflicted many entrepreneurs in their time. It strikes young and old alike and can occur at anytime. It can also affect both rookies and business veterans. The malady is rarely solved without the help of a skilled and trusted business advisor. The reason? Whereas its symptoms are easy to diagnose, it is rarely associated with the systemic problem that causes it.

It is true that many who have the disease don’t really know that they have it. However, once ...

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18
OCT

Categories: Blog, Business Consulting, Business Growth, Business Process Consulting, Marketing, Pricing

Tags: Accelerate, business consulting, business startups, deliverable, engagement, owner-itis, pricing

The Three Secrets to Business Success

Posted by: Ken Moll

The Three Secrets to Business Success

Would you want to know the three secrets to business success? For as many people would want to know, some would not. The reason is, knowing the three secrets to business success would impose upon you the implied responsibility to act.

For to know, and then not act, would mean that you would have intentionally missed the mark.

Do You Want to Know?

If you are among those that do want to know, ...

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11
JUN

Categories: Blog, Business Development, Business Growth, Business Process Consulting, Management, Marketing

Tags: business consulting, business process consulting, engagement, growth, management consulting, success

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Archive for 'Marketing'

Preferred Provider Program

Preferred Provider Program – Promotional Program Particulars

Item ...

Sales Funnels

Sales Funnels

Sales Funnel Lingo

My Quest – The Secret To Business Success

My Quest – The Secret To Business Success

Backstory

TOMA

TOMA

Lonely At The Top

Lonely At The Top

Is This You?

One Word Says It All

One Word Says It All

So Many Questions

Talking About Your Competition!

Talking About Your Competition!

Why Do You Do It?

Stand Out in the Crowd

Stand Out in the Crowd

How to Stand Out in the Crowd

Owner-itis

Owner-itis

The Three Secrets to Business Success

The Three Secrets to Business Success

Do You Want to Know?

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