Posts Tagged 'God'

The Best Kept Secret

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The Best Kept Secret

The Best Kept Secret

Have you heard the best kept secret?

Maybe you have.  Maybe you haven’t.

From time to time, I like to reach out to people in the literal marketplace, so to speak.  I desire to be of encouragement to the business community.

So, take a few moments to learn about one of the best kept secrets in America.

This Life is Not All There Is

As one of my favorite pastors, C.W. Perry, used to say, “This life is not all there is.”  C.W. ...

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Herding Instinct

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Herding Instinct

Herding Instinct

Birds of a feather flock together.  Have you heard that saying?

There’s a certain phenomenon in life and business: Shiny objects attract attention.  And, attention attracts attention.

  • Someone spots a celebrity at Disneyland.  And soon, there’s a swarm of people snapping pictures of the celeb.
  • Bitcoin starts taking off.  And, all of a sudden everyone becomes a bitcoin investor.
  • In the 70s, Pet Rocks and Cabbage Patch Kids became all the rage.

I’m sure you can probably think of certain crazes or fads you’ve ...

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A Tale of Two Rivers

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A Tale of Two Rivers

A Tale of Two Rivers

This is a tale of two rivers.  Recently, I was spending time in a consultation with a few friends who are also consulting cohorts.  Myself, Ryan, and Dan met to discuss the possibility of working together with a client.

And, providentially, we drifted onto the topic of fly fishing.

Dan was sharing with me his love of fly fishing.  When Dan shared his experiences, I remembered a very strange business phenomenon.

So strange, that if you haven’t experienced it, ...

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Saw Teeth

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Saw Teeth

Saw Teeth

Saw teeth.  This is what we call a certain trend line that many organizations experience.

There are numerous business challenges that plague leaders and their organizations.  But suffice it to say, that is not what you are probably looking for.  God willing, the aim for most is to continually scale.

At Blue Elevator™, we refer to scaling simply as repeatable growth.

In a perfect world, you start a business.  And, depending on your target trajectory, you continue to grow each year.  God ...

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Sales Funnels

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Sales Funnels

Sales Funnels

It’s 2018, and you’ve probably been hearing a lot about sales funnels over the past several years.  That is, unless you’ve sworn off social media.  Well, sales funnels are all the rage now.

And, you better get yours.  Otherwise, you and your organization might be like some of the few people who didn’t own a “pet rock” in the 70s.

Sales Funnel Lingo

Clicks.  Traffic.  Split-testing.  Continuity.  Front end.  Back end.  Demographics.  Landing pages.  List building.  Auto-responders.  Segmenting.  Ad copy.  Etc.  If ...

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The Golden Rule

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The Golden Rule

The Golden Rule

You’ve probably heard someone mention the golden rule.  Do you know it?

“So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets.” – Matthew 7:12

It’s as simple as that.  But, as we say, simple isn’t always necessarily easy.

So, how do we apply this simple, yet powerful rule in our everyday lives?

At Blue Elevator™, we would call “The Golden Rule” a Principle.  And, ...

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Stopping And Starting

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Stopping And Starting

Stopping And Starting

When it comes to stopping and starting, there is a tandem takeaway.  But before we get there, let’s start here:

  • Don’t strike out!
  • Please don’t miss the free-throw!
  • Don’t fumble the football!

Think about these things for a minute.  Pretty high-pressure situations, right?

All of these are things you want to avoid if you’re an athlete.

How About This Scenario?

It’s game seven of the World Series.  Ninth inning.  Game tied.  Bases loaded.  Two outs.  Full count.

You call a time-out to reflect on your coach’s ...

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Use Worldly Wealth: Not Friends

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Use Worldly Wealth: Not Friends

Use Worldly Wealth: Not Friends

“I tell you, use worldly wealth to gain friends for yourselves, so that when it is gone, you will be welcomed into eternal dwellings.” – Luke 16:9

An asset is something of value.  Some assets have tangible worth (e.g., a fine piece of gold). Other assets produce income (e.g., an annuity).

In business, one of your greatest assets is your network.  And because your network is an asset, the temptation is to treat it (e.g., monetize) just like ...

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Revealing Secrets

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Revealing Secrets

Revealing Secrets

We’re ready to begin revealing secrets.  Perhaps you have been following along in this article series.

  1. We started with My Quest.  When I started this series, I shared about my decades-long journey to find the secret to business success.
  2. As you know, I was looking for a simple formula for Business Alchemy.  I was hoping to find a one-step, sure-fire way of turning any business into gold.
  3. Then, I revealed to you The Big Secret.  That, alas, there was ...
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Finding Business Gold

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Finding Business Gold

Finding Business Gold

Are you interested in finding business gold?  Many of you have been following an article series that started with My Quest.

If you’re just now joining us, as you now know, many decades ago, I set out to find the secret to business success.  Much like the alchemists of long ago, I was searching for that super secret method.  I was looking for that secret formula to turn any business into gold.  I was looking for Business ...

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