Posts Tagged 'branding'

One Word Says It All

For the past several decades, academicians and business pros have been piling up business terms like crazy.

Here are just some of them: branding, marketing, advertising, promoting, generating leads, nurturing, dealing, prospecting, offering, selling, closing, business development, etc.

So Many Questions

And, along with those terms, there are a lot of questions:

• What is the difference between branding and marketing?
• What is the difference between marketing and advertising?
• How is promoting different than marketing or advertising?
• Is prospecting different than promoting?
• Is lead generation ...