One Word Says It All
For the past several decades, academicians and business pros have been piling up business terms like crazy.
Here are just some of them: branding, marketing, advertising, promoting, generating leads, nurturing, dealing, prospecting, offering, selling, closing, business development, etc.
So Many Questions
And, along with those terms, there are a lot of questions:
- What is the difference between branding and marketing?
- What is the difference between marketing and advertising?
- How is promoting different than marketing or advertising?
- Is prospecting different than promoting?
- Is lead generation ...
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