The Three Secrets to Business Success
Would you want to know the three secrets to business success? For as many people would want to know, some would not. The reason is, knowing the three secrets to business success would impose upon you the implied responsibility to act.
For to know, and then not act, would mean that you would have intentionally missed the mark.
Do You Want to Know?
If you are among those that do want to know, then we invite you to keep reading. The three secrets to business success could revolutionize your business and create ongoing, valuable relationships with customers and clients.
The Relational Business
In a previous article, we spoke about the importance of becoming The Relational Business, and this is the key. Today’s marketplace is being driven by those business owners that understand the importance of operating a relational business. There are three secrets to business success. That is, creating a relational business and enjoying business success.
So What Are The Three Secrets to Business Success?
Engagement, Engagement, and Engagement!
That’s it. The three secrets to business success are engagement, engagement, and engagement. You must engage with your prospects and your customers. It is that simple – or is it? If it’s so simple, then why isn’t every business experiencing its desired level of success? In part, it could be that a lot of business owners don’t understand the concept of engagement in today’s marketplace.
What Defines Engagement?
“Engagement, engagement, and engagement” is to business as “location, location, and location” is to real estate. The repetition underscores the significance. Additionally, there is reasoning as to the three-peat of the word engagement.
We will draw some parallels from “old school” business and compare them to today’s marketplace.
- Engagement #1. Back in the day, merchants and service providers set up literal storefronts. Today, business owners need to set up relevant Social Media storefronts such as Twitter, Facebook, LinkedIn, Instagram, Google+, Vine, etc. Some ask the question, “Do I need to set up every possible social media storefront?” You don’t have to set up all of them. You should only set up storefronts where you would like to meet potential customers. If you don’t want to meet any potential customers on Twitter, then don’t set up Twitter. Prospects and customers will look for you on their favorite Social Media platforms.
- Engagement #2. Stock your Social Media storefront. Let’s say you took a stroll down Main Street, USA. What would catch your eye? A storefront with great looking trinkets, or an empty storefront – like the one in the picture above? Thousands of business owners have set up Social Media storefronts, but there is nothing there: no posts, no comments, no content, etc. This is akin to having an empty storefront. You may also want to read our article: Social Media – Use It or Lose It.
- Engagement #3. Have someone in your store ready to meet and greet your visitors. These visitors are prospects, fans, and customers. An appealing storefront will compel people to take a look inside. But have you ever walked into a store and found no one at the counter to greet you? Or, worse yet, you noticed someone was there, but they were too preoccupied to acknowledge your presence? In like form, when prospects and customers enter your Social Media storefronts, it is important to engage with them. “Like” their comments, reply to questions, send messages, share relevant posts, favorite, retweet, etc.
Summary
More and more, Social Media engagement is becoming the new SEO (search engine optimization). Instead of people searching for you on the internet, more and more people are looking for you on Twitter, Facebook, LinkedIn, Instagram, Google+, Vine, etc. The questions are …
- Will they find your storefront?
- Will your storefront have something to show?
- Will you engage with them there?
If you are a business owner, the preceding is somewhat non-negotiable. The question is not whether you should do it – but rather, if you can personally do it. And, if not, then who will do it for you?
If you would like to learn more about what it means to engage, we invite you to Contact Us at Blue Elevator™. Or, you could visit us at our various storefronts. We look forward to engaging, engaging, and engaging with you!
JUN
About the Author:
Ken Moll is the Principal and Founder of Blue Elevator®. With professional experience spanning four decades, Ken has a breadth of foundational business knowledge rarely found – making him part of an elite class of professionals. Ken's passion is helping clients of Blue Elevator® get their “business to the next level™.”