Herding Instinct
Birds of a feather flock together. Have you heard that saying?
There’s a certain phenomenon in life and business: Shiny objects attract attention. And, attention attracts attention.
- Someone spots a celebrity at Disneyland. And soon, there’s a swarm of people snapping pictures of the celeb.
- Bitcoin starts taking off. And, all of a sudden everyone becomes a bitcoin investor.
- In the 70s, Pet Rocks and Cabbage Patch Kids became all the rage.
I’m sure you can probably think of certain crazes or fads you’ve ...
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