Three Reasons for Engaging Blue Elevator™
At Blue Elevator™, we maintain the bias that no one can truly see themselves.
Here are the three reasons you should consider engaging Blue Elevator™:
- Left unattended, your business could be headed towards a plateau and then, an eventual decline. This is the essence of life.
- To help avoid this plateau, it is imperative that you affect innovative change.
- To help create innovative change, and because it’s hard to see ourselves, it is important that you obtain skilled and trusted advisory.
The Plateau
One of the three reasons for engaging Blue Elevator™ is to avoid the dreaded plateau inherent in business endeavors. This plateau can be observed in a diagram called the Sigmoid Curve. When a business starts, it’s all systems go. The rocket is launched, which results in trajectory and velocity of activity. Once a business owner has parlayed his or her time, talent, and treasure, the rocket begins to lose momentum. Then, the ascent gives way to a plateau, and the plateau eventually gives way to a decline.
There are times when this plateau comes in the form of non-sustainable, heightened activity – like that shown in this I Love Lucy clip.
Innovation
T minus 3-2-1 … blast off! Like a rocket ship on a launching pad, there is sudden acceleration. But eventually, your solid rocket boosters are used up. The vertical lift lessens. The peak altitude is reached. And as the saying goes, “what goes up must come down.” The rocket ship is now headed back to earth. Such is the case in business – unless your rocket ship can get another set of solid rocket boosters while still in orbit. In business, this new growth comes through innovative business change.
Another one of the three reasons for engaging Blue Elevator™ is to develop innovative, new growth. With proper innovation (like a fresh set of solid rocket boosters), you can reach an even higher altitude.
Advisory
The last reason for engaging Blue Elevator™ is to obtain skilled and trusted business advisory. At Blue Elevator™, we maintain the bias that no one can truly see themselves; this means that since we know ourselves so well, it is difficult to be unbiased. Therefore, the key to successful innovation is to obtain objective, outside advisory. Why outside advisory? Once a business owner becomes entrenched in his or her business, it is human nature to lose some objectivity.
Challenges seem to continually arise in business. Albert Einstein said, “We cannot solve our problems with the same thinking we used when we created them.” Hence, it is healthy to engage outside advisory.
Professional golfers rely on a skilled and trusted caddy. Top-gun pilots fly with a wingman. Similarly, the best and brightest business owners understand the value of engaging a skilled and trusted business advisor. And, from someone outside their organization. We are thankful for the many business owners that have chosen Blue Elevator ™ for business advisory services.
Summary
- Every business is headed towards a plateau.
- To help avoid this plateau, it is imperative that a business affect innovative change.
- To help create innovative change, and because it’s hard to see ourselves, it is important to obtain skilled and trusted advisory.
Conclusion
At Blue Elevator ™, we walk our clients through the following iterative process: Innovate, Accelerate, Replicate™. However, the essence of this process is unique to each business and business owner. Our engagement with you is custom, collaborative, and actionable.
God willing, this is how you get your “business to the next level™.” Innovate, Accelerate, Replicate™ is kind of like lather, rinse, and repeat. When you do this, it is like getting another set of solid rocket boosters. Are you ready? Contact us here!
DEC
About the Author:
Ken Moll is the Principal and Founder of Blue Elevator®. With professional experience spanning four decades, Ken has a breadth of foundational business knowledge rarely found – making him part of an elite class of professionals. Ken's passion is helping clients of Blue Elevator® get their “business to the next level™.”