Archive for 'Pricing'

Markup and Margin

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Markup and Margin

Markup and Margin

I want to introduce you to my two friends – markup and margin.

What do you think when you hear the term markup?  What about margin?

Are they one in the same?  Or, are they different?

In this article, we’ll explore these two kissing cousins.  And, we’ll reveal a big secret.

Pricing Example

God willing, we’ll just hit this head on.  Let’s say that you are the leading producer of Gizmos.

  • It costs you $100 to make a Gizmo.
  • And, your business advisor recommends that ...
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A Tale of Two Rivers

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A Tale of Two Rivers

A Tale of Two Rivers

This is a tale of two rivers.  Recently, I was spending time in a consultation with a few friends who are also consulting cohorts.  Myself, Ryan, and Dan met to discuss the possibility of working together with a client.

And, providentially, we drifted onto the topic of fly fishing.

Dan was sharing with me his love of fly fishing.  When Dan shared his experiences, I remembered a very strange business phenomenon.

So strange, that if you haven’t experienced it, ...

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Owner-itis

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Owner-itis

Owner-itis

Owner-itis has afflicted many entrepreneurs in their time.  It strikes young and old alike and can occur at anytime.  It can also affect both rookies and business veterans.  The malady is rarely solved without the help of a skilled and trusted business advisor.  The reason?  Whereas its symptoms are easy to diagnose, it is rarely associated with the systemic problem that causes it.

It is true that many who have the disease don’t really know that they have it.  However, once ...

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