Posts Tagged 'rules of seven'

Talking About Your Competition!

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Talking About Your Competition!

Talking About Your Competition!

When you mention your competition, you advertise for them.  The more you message your competition, the more “top of mind” they become.

So, pardon the direct advisory, but stop talking about your competition!

Why Do You Do It?

It kind of makes sense when you think about it.  Business owners, organizations, etc. tend to talk about their competition in an attempt to differentiate themselves.  At face value, this makes sense.  The trouble is, they don’t do it from a position ...

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Problem Solving in Business

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Problem Solving in Business

Problem Solving in Business

One of my first real jobs was serving as a product merchandiser for Knudsen Dairies here in Southern California.  This would be a summer job after graduating from high school before starting my freshman year as a business student at Cal State University, Fullerton.

And, since my duties would involve daily driving to any number of grocery stores, I would need a reliable vehicle to get from place to place.  And, since my high school whip was a ...

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Becoming Top of Mind – a Case Study

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Becoming Top of Mind – a Case Study

Becoming Top of Mind

Rick wasn’t just another smart computer guy.  He is a really smart computer guy.  It’s just that only some people knew it.

Rick has experience spanning decades. He was and is the “go to” guy for large municipalities that need his help establishing and maintaining extensive computer networks.

But, with a heart as big as Texas, and computer knowledge out the wazoo, he wanted more.  He wanted to help more people.  He wanted to focus on helping ...

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