Talking About Your Competition!
When you mention your competition, you advertise for them. The more you message your competition, the more “top of mind” they become.
So, pardon the direct advisory, but stop talking about your competition!
Why Do You Do It?
It kind of makes sense when you think about it. Business owners, organizations, etc. tend to talk about their competition in an attempt to differentiate themselves. At face value, this makes sense. The trouble is, they don’t do it from a position ...
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