Preferred Provider Program – Promotional Program Particulars
Okay. So, we know that Preferred Provider Program Promotional Program Particulars is an extreme case of alliteration. But, it shows you the lengths we will go to promote you!
It is our pleasure to promote from among the top 3% of organizations.
Below are some ideas and examples of how Blue Elevator™ might promote you – our Preferred Provider Partners. As is the case with our Membership Advisory Plans, each Preferred Provider Membership is also custom.
Item 1: Social Media Outreach
Blue Elevator™ is happy to post client-prepared (and Blue Elevator™ approved) marketing messages. When we launch, we can discuss your posting frequency by choosing your desired plan.
- We can post to LinkedIn (over 3,000 connections).
- We can post to Instagram (400+) (e.g., must have a media-supported graphic). Note: We have our own proprietary hashtag groupings for expanded reach.
- And, we can post to Twitter (over 16,000 followers).
We will discuss your preferred social media channel and posting frequency. Frequency is based on your selected plan level.
Note: We are happy to post on our Facebook Business Page; However, due to Facebook’s posting algorithms, the “reach” is low, unless the client pays Facebook to promote the “ad.”
Item 2: Recommendations
Blue Elevator™ recommends the following for our Preferred Providers:
- Make sure you have a branded account on whichever social media channel you would like us to use. For example, if you want us to promote you on LinkedIn, make sure you have a LinkedIn profile that we can “tag” in our posts. The same goes for Instagram and Twitter.
- Make sure you have “notifications on” for all relevant social media channels. This way, if someone responds, you will notice.
- You may also want to create or incorporate any various landing pages. For example, in our posts, we often direct traffic to a “Contact” page. The same applies to any landing page(s) you would like to direct your readers to. Or, we can send readers to an email capture form (e.g., where they can get a FREE download in exchange for an email address, etc.).
We are happy to customize your preferences based on your needs and goals.
As part of your Preferred Provider Membership, we are happy to consult with you on the above and provide direction. However, it is up to you and your team to prepare and set up your various platforms, landing pages, downloads, etc.
Item 3: Custom Promotional Article
Blue Elevator™ can also prepare a custom promotional article where we will:
- Discuss your unique capabilities.
- Hyperlink it to your website.
- Post it on our website and use mutually-approved SEO search tags.
Blue Elevator™ reserves the right to de-list this article if either party decides to cancel your Preferred Provider Membership.
Other
Is there something else particular to you and your constituents that might be helpful? Let us know. Also, the above items are examples only and are subject to change or elimination at any time.
Who Promotes You?
Marketing is really self-promotion. And, we all know how that goes.
Plus, how much better is it if someone else promotes you?
Here is a trustworthy saying:
“Let someone else praise you, and not your own mouth; an outsider, and not your own lips.” – Proverbs 27:2
But, keep in mind: This isn’t something we do for just anyone!
Let us know if you are interested in becoming an approved and promoted Preferred Provider. Contact Blue Elevator™ here!
APR
About the Author:
Ken Moll is the Principal and Founder of Blue Elevator®. With professional experience spanning four decades, Ken has a breadth of foundational business knowledge rarely found – making him part of an elite class of professionals. Ken's passion is helping clients of Blue Elevator® get their “business to the next level™.”