Posted by: Ken Moll
Do you want to stand out in the crowd?
You are in the market to sell your goods or services. There are a lot of people in your space, so to speak. So, of course you want to stand out in the crowd!
There are many ways businesses try to do this, mostly via advertising:
A short title, yes. But, it’s a short title with big implications.
SALY is not the name of your sister, mother, wife, or girlfriend. After all, it’s not even spelled correctly.
SALY is simple: It stands for Same As Last Year.
SALY is a term I came across ages ago when I was discharging my duties as a CPA. I was privileged to work with a firm called Coopers & Lybrand – a Big Eight firm. Back ...
Continue Reading →Posted by: Ken Moll
Have you ever heard this saying? Or, have you heard something like it?
In life and in business, everyone is looking for that proverbial sweet spot where everything comes together. It is that unique place where, in a sense, you can stop pedaling and make more money with minimal effort.
So, the question is this: Is it possible to make more and do less? We’ll let you, the reader, decide. But, let’s ...
Continue Reading →Posted by: Ken Moll
Black Friday. My earliest memory of this term was when I was a student in the school of business at Cal State University, Fullerton. It was sometime in the 1980s.
I really had no idea as to the meaning of the term. I was young (e.g., hadn’t been around that long) and I was a young man (e.g., typically not the demographic of a serious retail shopper).
Accordingly, I could only hazard a guess as to the ...
Continue Reading →Posted by: Ken Moll
Owner-itis has afflicted many entrepreneurs in their time. It strikes young and old alike and can occur at anytime. It can also affect both rookies and business veterans. The malady is rarely solved without the help of a skilled and trusted business advisor. The reason? Whereas its symptoms are easy to diagnose, it is rarely associated with the systemic problem that causes it.
It is true that many who have the disease don’t really know that they have it. However, once ...
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At Blue Elevator™, we maintain the bias that no one can truly see themselves.
Here are the three reasons you should consider engaging Blue Elevator™:
Posted by: Ken Moll
In a preceding article, Business Consulting – Then and Now, we made the case for cutting-edge business advisory. We finished with the question: Are you ready to engage? Generally speaking, the answer is usually “Yes!”
Posted by: Ken Moll
Would you want to know the three secrets to business success? For as many people would want to know, some would not. The reason is, knowing the three secrets to business success would impose upon you the implied responsibility to act.
For to know, and then not act, would mean that you would have intentionally missed the mark.
If you are among those that do want to know, ...
Continue Reading →Posted by: Ken Moll
We ALL need help. I need help. You need help. Chances are, you make a living helping people.
It is a blessing to be able to help people doing something ...
Continue Reading →Posted by: Ken Moll
At Blue Elevator ™, we haven’t seen it all – but we have seen a lot. Based upon observations over the past quarter of a century, here’s a list of where typical businesses come up short.
To that end, Blue Elevator ™ is pleased to publish the “Best Business Blunders.” Needless to say, this list is a recap of what NOT to do.