Archive for 'Business Development'

Black Friday

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Black Friday

Black Friday

Black Friday.  My earliest memory of this term was when I was a student in the school of business at Cal State University, Fullerton.  It was sometime in the 1980s.

I really had no idea as to the meaning of the term.  I was young (e.g., hadn’t been around that long) and I was a young man (e.g., typically not the demographic of a serious retail shopper).

Black Friday – the meaning

Accordingly, I could only hazard a guess as to the ...

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The Three Secrets to Business Success

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The Three Secrets to Business Success

The Three Secrets to Business Success

Would you want to know the three secrets to business success?  For as many people would want to know, some would not.  The reason is, knowing the three secrets to business success would impose upon you the implied responsibility to act.

For to know, and then not act, would mean that you would have intentionally missed the mark.

Do You Want to Know?

If you are among those that do want to know, ...

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The Best Business Blunders

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The Best Business Blunders

The Best Business Blunders

At Blue Elevator ™, we haven’t seen it all – but we have seen a lot.  Based upon observations over the past quarter of a century, here’s a list of where typical businesses come up short.

To that end, Blue Elevator ™ is pleased to publish the “Best Business Blunders.”  Needless to say, this list is a recap of what NOT to do.

  1. The list isn’t in any sort of order.
  2. There isn’t one mistake that is any more critical ...
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The Top 10 Objections to Business Consulting

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The Top 10 Objections to Business Consulting

Business Consulting?

Most people won’t say they object to business consulting.  But, in the dark recesses of their minds, there are usually some common objections.

The list below covers some general reasons why people talk themselves out of business consulting.  In fairness, many of these objections could be based upon past experiences.  However, Blue Elevator™ is pleased to be able to offer our unique approach as a counterpoint in each of these instances.

1.  Why should I pay a ...

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Taking Inventory

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Taking Inventory

Taking inventory

The phrase “taking inventory” conjures up different ideas for different people.

At face value, “taking inventory” has an accounting flavor to it.  In fact, the first time I heard the phrase was in an accounting class at Cal State University Fullerton.  The professor shared with the class these comments.  “You guys will be doing accounting work.  However, this work should not be done in a vacuum.  You have to get out of your seats every once in a while.  You ...

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A Case of Mistaken Identity

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A Case of Mistaken Identity

A case of mistaken identity

Do you have a dream?  If we’re honest, we all have a dream.

You could be the solo-preneur of a start-up technology company hoping to become the next Microsoft or Apple.  You could be a pastor of a home church aspiring to move into a church building one day.  Or, maybe you have some other personal dream.

Here’s a great quote by Katherine Paterson:  “A dream without a plan is just a wish.”  So, when it comes to ...

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Social Media – Use It or Lose It?

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Social Media – Use It or Lose It?

Social media – use it or lose it?

Social Media: To engage or not to engage?  That is the question.  Whether you are planning to start a business or you are an experienced business veteran, the prospect of setting up accounts on social media platforms needs to be addressed.

There are plenty of options: Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.

  • Should your business be on social media?
  • If so, which platform(s) would be best?

Should you engage in social media?

Here’s the short answer: Yes!  More ...

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Tailing Piles and Business Prospecting

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Tailing Piles and Business Prospecting

Tailing Piles and Business Prospecting

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Web Centric Lead Management

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Web Centric Lead Management

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Build Your Twitter

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Build Your Twitter

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