Posts Tagged 'cost per lead'

Marketing – the Top 3%

I recently heard that only 3% of all businesses have a marketing plan.  Virtually every company out there does some type of marketing – but it seems that only 3% have a plan???

Whether you believe the statistic, or not, the statement begs the question: Do you have a strategic and systematic way of evaluating your marketing?  If you are part of the 3%, that is great.  But if you are part of the remaining 97%, then ...