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Sales Funnels

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Sales Funnels

Sales Funnels

It’s 2018, and you’ve probably been hearing a lot about sales funnels over the past several years.  That is, unless you’ve sworn off social media.  Well, sales funnels are all the rage now.

And, you better get yours.  Otherwise, you and your organization might be like some of the few people who didn’t own a “pet rock” in the 70s.

Sales Funnel Lingo

Clicks.  Traffic.  Split-testing.  Continuity.  Front end.  Back end.  Demographics.  Landing pages.  List building.  Auto-responders.  Segmenting.  Ad copy.  Etc.  If ...

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12
MAR
0

Categories: Blog, Leadership, Marketing

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The Golden Rule

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The Golden Rule

The Golden Rule

You’ve probably heard someone mention the golden rule.  Do you know it?

“So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets.” – Matthew 7:12

It’s as simple as that.  But, as we say, simple isn’t always necessarily easy.

So, how do we apply this simple, yet powerful rule in our everyday lives?

At Blue Elevator™, we would call “The Golden Rule” a Principle.  And, ...

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8
MAR
0

Categories: Blog, Leadership, Management, Management Action Items, Problem solving

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Stopping And Starting

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Stopping And Starting

Stopping And Starting

When it comes to stopping and starting, there is a tandem takeaway.  But before we get there, let’s start here:

  • Don’t strike out!
  • Please don’t miss the free-throw!
  • Don’t fumble the football!

Think about these things for a minute.  Pretty high-pressure situations, right?

All of these are things you want to avoid if you’re an athlete.

How About This Scenario?

It’s game seven of the World Series.  Ninth inning.  Game tied.  Bases loaded.  Two outs.  Full count.

You call a time-out to reflect on your coach’s ...

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29
DEC
0

Categories: Blog, Business Consulting, Business Development, Business Growth

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Triple B (More Like ‘Quadruple B’)

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Triple B (More Like ‘Quadruple B’)

Triple B

Triple B was not the original title.  I would have preferred to call this article the Three Bs.  But, URLs don’t like apostrophes.  And, calling it BBB would be infringing on the Better Business Bureau’s branding.

Nevertheless, big or small, every business needs to be about the Triple Bs.  And, as we indicated in the title, probably more like four Bs.

Your Vehicle’s Dashboard Gauges

Most vehicles will have the following instrument gauges on the dash board:

  • A speedometer
  • A gas gauge
  • A volt-meter (this ...
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7
DEC
0

Categories: Blog, Business Development, Business Growth, Business Process, Leadership, Management, Management Action Items

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Jungle Fighting

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Jungle Fighting

I remember when I first heard the term ‘jungle fighting.’  It was many years ago.

During my career, I served in various organizations as the Controller and/or Chief Financial Officer, as well as General Manager.

And, I would say for providential purposes, I was called to serve during some very challenging times.  Both, in terms of a company’s development and the overall economy.

It’s Lonely At The Top

I was having lunch one day with the partner of a CPA firm.  I was ...

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7
DEC
0

Categories: Blog, Business Development, Business Growth, Leadership, Management, Management Action Items, Problem solving, Startups

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Use Worldly Wealth: Not Friends

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Use Worldly Wealth: Not Friends

Use Worldly Wealth: Not Friends

“I tell you, use worldly wealth to gain friends for yourselves, so that when it is gone, you will be welcomed into eternal dwellings.” – Luke 16:9

An asset is something of value.  Some assets have tangible worth (e.g., a fine piece of gold). Other assets produce income (e.g., an annuity).

In business, one of your greatest assets is your network.  And because your network is an asset, the temptation is to treat it (e.g., monetize) just like ...

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7
DEC
0

Categories: Blog, Leadership, Management

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Revealing Secrets

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Revealing Secrets

Revealing Secrets

We’re ready to begin revealing secrets.  Perhaps you have been following along in this article series.

  1. We started with My Quest.  When I started this series, I shared about my decades-long journey to find the secret to business success.
  2. As you know, I was looking for a simple formula for Business Alchemy.  I was hoping to find a one-step, sure-fire way of turning any business into gold.
  3. Then, I revealed to you The Big Secret.  That, alas, there was ...
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2
DEC
0

Categories: Blog, Business Consulting, Business Growth, Business Process Consulting, Innovate, Leadership, Management, Problem solving

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Finding Business Gold

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Finding Business Gold

Finding Business Gold

Are you interested in finding business gold?  Many of you have been following an article series that started with My Quest.

If you’re just now joining us, as you now know, many decades ago, I set out to find the secret to business success.  Much like the alchemists of long ago, I was searching for that super secret method.  I was looking for that secret formula to turn any business into gold.  I was looking for Business ...

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20
NOV
0

Categories: Blog, Business Development, Business Growth, Leadership, Management

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The Big Secret

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The Big Secret

The Big Secret

In this article, I’m going to tell you the big secret.

I’ve been telling you about My Quest.  Like looking for Sasquatch or Big Foot, I have spent decades looking for the secret to business success.  And, the big question was and is: Is there such a thing as Business Alchemy?

Is there a simple way to turn an ordinary business into gold?

Business Alchemy – Debunked?

You might recall a cable show called “MythBusters.”  In this show, two pseudoscientists ...

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20
NOV
0

Categories: Blog, Business Consulting, Business Development, Business Growth, Business Startups, Innovate, Leadership, Management

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Preferred Provider Network

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Preferred Provider Network

The Blue Elevator™ Group – Preferred Provider Network

We’d like to consider promoting you!

Do you consider yourself one the best professionals in your field?

If so, we invite you to consider pursuing a Membership in the Blue Elevator™ Preferred Provider Network. 

Background

Since 2012, Blue Elevator™ has been providing our clients the very best in custom, collaborative, and actionable business advisory.

And, in order to meet the needs of our clients, we need to identify only the very best business providers.

Here’s why:

  • In ...
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13
NOV
0

Categories: Blog, Business Consulting, Business Development, Leadership

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