The Great Illusion
In life and in business, we often notice the symptoms before the causes. Symptoms are by-products. They are not causes. And though symptoms will make you miserable, they are not causational.
Fever is a sign of infection. Where is the infection? Smoke is a sign of fire. What is on fire? Those are the real questions.
In business, a lack of sales is a sign that something is amiss. The lack of sales is a symptom. The inability of an ...
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