Archive for 'Uncategorized'

Debits And Credits

Debits and Credits.  If you haven’t done so already, I would encourage you to read another article called Two-Five-Two.

In that article, we introduced the two basic financial statements (e.g., the Balance Sheet and the P & L).  And, we discussed the five basic accounts.

• Balance Sheet accounts: Assets, Liabilities, and Equity
• P & L accounts: Revenue and Expense

Additionally, each account has a “natural” balance — as either a Debit (DR) or a Credit (CR).

Movement

Accounting is really all about movement ...

Collectivism — Ideals Versus Ideas

Before we tackle collectivism, let’s discuss ideals and ideas.

For purposes of this article, I am going to define these two kissing cousins.  Are ideals the same as ideas?  Could they be synonyms?  Or, are they altogether different?

Ideals

By ideals, I mean principles.  Let’s even call them virtuous principles.  These could also be things you aspire to.  You might even think of ideals as the “WHY” behind some task, enterprise, or even a governmental or economic system.

Ideas

By ideas, ...

Cost Per Lead

Do you know your organization’s actual cost per lead?  What about your target cost per lead?

Do The Ends Justify Your Means?

Why do organizations spend money on marketing?  This might be an obvious question with an obvious answer.  But, all too often we get lost in the trees.  Or, we become enamored by the passion and promise of a catchy-named marketing company.

You can call it lead generation.  In-bound marketing.  Digital marketing.  Content marketing.  Advertising.  What have you.

But, whatever you ...

Delegate At The Point Of Retreat

I remember hearing the phrase “delegate at the point of retreat.”  The first time I heard it was probably close to twenty years ago.

If my memory serves me correctly, I heard the phrase uttered by the founder and CEO of a large company.

I don’t recall exactly what prompted the phrase.  But, I remember it struck me funny.

Fall Behind

As mentioned, I don’t recall the details of what prompted the phrase.  But, I do remember that it ...

Seven Channels

Do you have seven channels?

If you’ve been following Blue Elevator™, then you may have heard us mention the Rules of Seven.  One of those rules is the need for you and your organization to engage in seven channels.  If this sounds like Greek to you, be encouraged to read this article first: Blue Elevator™ Rules of Seven.

Seven Channels – A Case Study

Some time ago, I became acquainted with an individual who was great at business development.  This person, ...

Splits And Spiffs

The title “Splits And Spiffs” sounds like a board game.  Well, it just may be!  Does anyone remember “Chutes and Ladders”?

Sometimes, moving about the game board of business can seem like a game of “Chutes and Ladders.”

There are so many different terms and mechanisms used for selling good and services.  We thought we would tackle some of them here.

A Primer

This article is a primer on how you can go about pricing and promoting your goods and services.

Of course, ...

Ultimize ™ It

If this is the first time you’ve heard the word ultimize ™, be encouraged to read our article by the same name: Ultimize™.

[Oh, and by the way, sometimes the ™ appears with or without a space in this article for SEO purposes].

To recap, here’s a simple three-step process on how to ultimize™:

1. Innovate™ a certain course of action.
2. Identify any number of potential outcomes.
3. For each of these outcomes, ultimize™ them to see if you’ll achieve what you want.

As a ...

Ultimize™

Ultimize™ is a word you may never have seen.  But, it’s a word we’d like to think we created here at Blue Elevator™.

Our simple definition is this: Ultimize™ means to do more of something.  And, maybe even more so.  Ultimize™ is to do something to the “nth” degree.  The word “ultimate” is the root.  The suffix “ize” is the process of taking it to the “nth” degree.

You probably won’t find the word defined if you do a Google search.  But, ...

Positional Leadership

If you are running an organization, you have positional leadership.

You could be the CEO, Founder, Principal, or Chairman.  You could even hold a title such as Vice President, Supervisor, or Manager.  Anyone can be a leader.

But, this article isn’t about your de facto or de jure leadership position.

It’s about HOW you are leading.  Or, rather, WHERE you are leading from.

Three Dimensional Leadership

Before continuing, we recommend you read our previous article titled Three Dimensional Leadership if you haven’t already.  This article ...

Three Dimensional Leadership

I want to introduce you to a concept I will call three dimensional leadership.  Most people think of leadership in terms of authority or positions.  For example, a lot of leaders hold positions such as CEO, Founder, Principal, Chairman, etc.

If you are an organizational leader, you already have (I assume) a formal position of leadership authority.  Now, it’s possible for anyone to be a de facto leader regardless of position.  But, for this article, my focus is on ...