DSO
DSO stands for Days Sales Outstanding.
This article discusses this important ratio (or metric) and what it means to your business.
What Is DSO?
DSO represents the average number of days it takes for you to collect or realize sales revenue.
Example 1: Cash Sale
Let’s say, for example, you sell a widget for cash. And the person pays you right away. Your DSO will be zero. You collected your sale real time.
Example 2: Credit Sale
Let’s say a potential customer contacts you to buy a truckload ...
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