The Business Cycle
In the cycle of life, a plateau is called maturity. The cycle of life is this: birth, growth, maturity, decline, and then ….
The business cycle follows this same natural cycle. Start-up, growth, maturity (e.g., a plateau), decline. Left unto itself, your business or organization is likely going to follow that natural progression.
Ask your typical entrepreneur. Start-up is fun. Growth is pretty cool. Plateaus and declines – not so much.
The Dreaded Plateau
You and your organization are somewhere in the ...
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